AUTHOR
Rachael Leigh, founder.
Rachael founded Token Millennial and leads strategy and execution on every engagement. She writes everything published here.
Fifteen years of reading the numbers.
Rachael has spent 15+ years in performance marketing, managed $30M+ in media and run as many as 120+ ad accounts at once. She reads the numbers, builds the plan, and leads the team that executes it, which is why the person you meet on the first call is the person running the account in month six. More on how that works is on the about page, and on what it looks like against a typical agency on the comparison page.
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15+
YEARS OF INDUSTRY EXPERTISE
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$30M+
GENERATED FOR CLIENTS
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120+
AD ACCOUNTS MANAGED AT ONCE
Posts by Rachael.
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LOCAL ACQUISITION
Why broad brand awareness is wasting your regional Texas budget.
Impressions across Kendall and Bexar counties are not the same thing as booked consultations. Here is how local acquisition gets restructured around intent.
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RETAIL
Sourcing shelf velocity: how to prove demand in regional retail pilots.
A pilot is won or lost on how fast the product turns over in a four to six week window. Foot traffic alone will not do it.
Read the post
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B2B DEMAND
Why cold calling fails to close enterprise accounts.
Procurement teams do not respond to blind pitches. They respond to evidence of demand already inside their own organization.
Read the post
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HEALTHCARE
The hidden cost of vanity metrics in high-ticket patient acquisition.
For a practice near the South Texas Medical Center, mass awareness is not a smaller version of the right strategy. It is a different strategy, and it costs more.
Read the post
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ECOMMERCE
Why your ad dashboard claims success while revenue stands still.
Two platforms reporting a strong return on the same order is not a strong return. It is the same order, counted twice.
Read the post
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CHOOSING AN AGENCY
How to audit a marketing agency before you hand over the budget.
The pitch is the part every agency is good at. These are the questions that tell you what happens after you sign.
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Accounts Rachael has run.
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REGULATED DTC
40x
From $16K to $650K a month.
A full-funnel rebuild took monthly revenue to 40× its starting level in six months.
Read the case
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LASIK PRACTICE
4x
$252K in revenue on $63K in marketing spend.
63 new patients in six months, on $63,088 in marketing spend.
Read the case
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HOSPITAL ADOPTION
6.4x
Annual account goal exceeded by Q3.
Tracked inquiries gave reps evidence of demand. The 20-account annual goal was passed before Q4.
Read the case
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