AUTHOR
Rachael Leigh, founder.
I founded Token Millennial. I direct the strategy on every engagement and personally do the Growth Audit. The strategy comes from the top, and senior people stay on your account. I write everything published here.
Fifteen years of reading the numbers.
I have spent 15+ years in performance marketing and generated $30M+ for clients. I read the numbers and set the strategy. Nobody learns the basics on your budget. The person you meet on the first call is the person directing your strategy in month six.
More on how that works is on the about page, and on what it looks like against a typical agency on the comparison page.
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15+
YEARS IN PERFORMANCE MARKETING
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$30M+
GENERATED FOR CLIENTS
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404%
AVERAGE ROI DELIVERED
What I write.
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LOCAL ACQUISITION
Why broad brand awareness is wasting your regional Texas budget.
Impressions across Kendall and Bexar counties are not the same thing as booked consultations. Here is how local acquisition gets restructured around intent.
Read the post
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RETAIL
Sourcing shelf velocity: how to prove demand in regional retail pilots.
A pilot is won or lost on how fast the product turns over in a four to eight week window. Foot traffic alone will not do it.
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B2B DEMAND
Why cold calling fails to close enterprise accounts.
Procurement teams do not respond to blind pitches. They respond to evidence of demand already inside their own organization.
Read the post
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HEALTHCARE
The hidden cost of vanity metrics in high-ticket patient acquisition.
Awareness campaigns built for big brands spend a specialty practice's budget on people who will never book a consult.
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ECOMMERCE
Why your ad dashboard claims success while revenue stands still.
When Meta and Google both take credit for the same purchase, that is one order counted twice.
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CHOOSING AN AGENCY
How to audit a marketing agency before you hand over the budget.
Every pitch sounds good. These are the questions that show what happens after you sign.
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POSITIONING
Positioning vs. branding: why a rebrand rarely fixes a plateau.
You can't out-design a bad foundation. Most companies hit a plateau, buy a rebrand, and watch nothing change.
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Engagements I have directed.
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REGULATED DTC
$16K to $650K
From $16K to $650K a month.
After an ad account ban, this brand went from $16K to $650K in monthly revenue in just six months.
Read the case
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LASIK PRACTICE
$252K revenue
63 new patients in 6 months.
A patient acquisition campaign produced $252K in revenue on $63K in advertising spend, while reducing the time staff spent manually following up with leads.
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HOSPITAL ADOPTION
6.4x ROAS
6.4x return on ad spend.
A hospital adoption campaign delivered 6.4x ROAS and exceeded its annual goal of 20 new accounts by the third quarter.
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Let's engineer demand.
Maybe you've got a retailer review coming up. Maybe ad spend keeps climbing but revenue isn't. Or maybe you're ready to grow and need to know where the next dollar should go.
Tell us what you're selling and where you think sales are getting stuck.