01
Executive diagnosis
What’s actually driving growth, what’s quietly capping it, and the evidence behind both. Written so your whole leadership team reads the same reality and stops debating it.
30-DAY GROWTH DIAGNOSIS
Spaghetti on the wall is not a strategy.
Your team is busy. Revenue isn’t moving the way that much effort says it should. In 30 days, you get the playbook that changes that: what’s driving growth, what it really costs, and the sequenced 90-day plan your team runs to unlock the next level of revenue.
Next start date: September 7.
Busy is not scaling.
Be honest about last quarter for a second.
Campaigns ran. Creative shipped. Email went out. The dashboards stayed full. And the revenue number moved less than the effort deserved.
Nobody on your team is slacking. They’re running ten plays at once with no way to know which ones compound and which ones just burn hours. Half your marketing is producing. Half is a guess. And right now you can’t tell which half is which.
That guess is what you paid for last quarter’s flat number. It’s what you’ll pay for again next quarter unless something changes.
Your playbook for the next level of revenue.
Three documents. Your team runs them. You own them outright.
02
Financial model
What you can afford to pay for a customer. Where budget compounds. The thresholds that tell you when to spend more and when to stop. Built for your CFO to pressure-test.
03
90-day operating plan
The plays, in order. What your team runs first, who owns each piece, and what result unlocks the next move. Concentration instead of ten competing priorities.
PROOF
Brands your size. Next levels they couldn’t see from inside.
The next level was already in the account. It was underfunded.
Monthly DTC revenue went from $16K to $650K in six months once spend concentrated where the evidence pointed.
Traffic tripled. Sales fell.
Conversion went from 0.23% to 1.17% in three months. The work started with the buying path, not more traffic.
Scaling spend would have scaled the loss.
A $49.57 CPA against a $76 order meant the offer set the ceiling. The offer changed first. Then spend could climb.
“For the first time I understood that it wasn’t just, we’re throwing money and hoping it hits. I really appreciate the technical explanation in a way that I could understand. The sales are back. It’s like night and day for us.”
— Rebecca, owner of a custom home goods brand
Conversion +409% in three months · Diagnosis and repair plan; client team executed
READ ALL SIX CASE STUDIES →The four things you’re already thinking.
“We already have an agency and a team.”
Perfect. The playbook is written for them. It tells them what to concentrate on and in what order, so their work stacks instead of competing.
“We could figure this out ourselves.”
Maybe. You’ve had the data for a year. The pattern hasn’t shown itself yet, because you’re inside it every day. Thirty days of outside evidence ends a debate that internal meetings haven’t.
“What if we disagree with the direction?”
You see the findings at the midpoint, while the playbook is still being built. Don’t believe the direction? Stop there. Keep the work. Owe nothing past the deposit.
“How do I justify $12,500?”
Here’s the math. You will spend more than that next quarter whether you do this or not. The only question is whether that spend runs a plan or runs on hope. If your board wants it in one line: fixed price, 30 days, a written playbook you own, exit at the midpoint. Full engagement terms are on the Growth Diagnosis page.
Three steps. Thirty days. No junior team.
Every engagement is run by one strategist with 15 years in performance marketing and more than $30M in media managed. No handoffs.
01
Apply
Share the revenue target, the decision you’re stuck on, and who’s available to run the plays.
02
Diagnose
Rachael works through your data, builds the playbook, and shows you the direction at the midpoint.
03
Hand off
Your leadership team gets the diagnosis, the model, and the 90-day plan in a live readout. Then three hours of support while your team executes.
Q4 rewards the brands that show up with a plan.
The 90 days after September 7 run straight into the biggest revenue window of the year. You can enter it concentrated, or you can enter it busy. Only one of those scales.
Next start date: September 7. One diagnosis, one model, one plan. $12,500, fixed.
APPLY FOR A GROWTH DIAGNOSIS