01
Executive diagnosis
The issue holding the target back, the evidence behind it, and the leadership decision it requires.
30-DAY GROWTH DIAGNOSIS
Spaghetti on the wall is not a strategy.
You have revenue, data, and a team doing the work. The problem is knowing which issue should be solved first. In 30 days, get an executive diagnosis, financial model, and sequenced 90-day operating plan.
For growth-stage companies ready to act on the answer.
Your team is not short on possible moves.
Paid media wants more creative.
Sales wants better leads.
The website team points to conversion.
Finance changes the answer when margin is included.
Every one of those reads may be partly right. Leadership still has to decide which one should govern the next move.
That is where another campaign, hire, rebuild, or channel becomes expensive.
One decision. Three working documents.
02
Financial model
The baseline, assumptions, contribution, acquisition economics, and thresholds that govern further investment.
03
90-day operating plan
What happens first, who owns it, what depends on it, and what evidence permits the next step.
PROOF
The next move changed when the read changed.
The channel was already working. It was underfunded.
Monthly DTC revenue moved from about $16K to $650K over six months while spend increased in measured steps.
Traffic tripled. Sales fell.
Conversion moved from 0.23% to 1.17% after the buying path was repaired before acquisition restarted.
The ads were not the constraint.
A $49.57 CPA against roughly $76 in platform-attributed order value sent the work to the offer before the ad account.
“For the first time I understood that it wasn’t just, we’re throwing money and hoping it hits. I really appreciate the technical explanation in a way that I could understand. The sales are back. It’s like night and day for us.”
— Rebecca, owner of a custom home goods brand
Conversion +409% in three months · Diagnosis and repair plan; client team executed
EXPLORE ALL CASE STUDIESThree steps. Thirty days.
01
Apply
Share the revenue target, the decision that feels hardest to make, and whether a team is available to act.
02
Diagnose
Rachael reviews the evidence, develops the central diagnosis, and confirms the direction at the midpoint.
03
Hand off
Leadership receives the written diagnosis, financial model, 90-day plan, and live readout.
Put a clear decision behind the revenue target.
Identify what has to change, understand why, and give the team a defensible order for the next 90 days.
Next start date: August 28.
APPLY FOR A GROWTH DIAGNOSIS