Positioning & Demand
Audit: Validate who the product is actually for and which claims the market believes.
Deliverable: One master messaging framework + an explicit list of claims to cut.
Spaghetti at the wall
is not a strategy.
[ DIGITAL MARKETING STRATEGY ]
The channels that got you your first $3M to $5M are now the ones choking scale. More budget into the same disconnected platforms, or another agency, just burns cash faster. What you need is the actual sequence: which lever is already working, which is leaking, and what to build next.
Get a 30-day diagnosis of positioning, conversion paths, and true unit economics. Walk away with a 90-day build order your team can execute.
$30M+MEDIA MANAGED
40xREVENUE GROWTH IN SIX MONTHS
120+AD ACCOUNTS MANAGED AT ONCE
ZEISS · Cutera · PinchMed · Drumroll · WYNK · COUNTDOWN Energy
Your brand is growing. The growth costs more than it should.
Past roughly $3M, extra ad spend stops buying extra customers. The system underneath was built for a smaller version of the business: a cart that can’t handle the traffic you’re paying for, channels funded out of order, and four platforms each taking credit for the same sale.
The waste shows up in the dashboards and still gets funded. Each leak is fixable, but only when fixed in the right order.
You can’t out-spend a bad architecture.
We don’t write your emails, buy your media, or design your landing pages. We decide what those assets need to be, the order they get built, and which ones you should stop paying for. Your team, or the team you hire, does the execution. What is usually missing is the instruction set.
The Architecture of Growth
Three interlocking areas reviewed in the 30-day engagement:
Buyer Path & Conversion
Audit: Map the full path from first click to paid order and isolate where high-intent traffic drops.
Deliverable: Specific blueprints for landing pages, email sequences, and retention steps that need to exist.
Economics & Measurement
Audit: Calculate true CAC, contribution margin, and payback against actual cash collected, not platform-reported ROAS.
Deliverable: Clear unit economics and the measurement system that keeps the next 90 days honest.
Why Token Millennial?
Every engagement is led personally by founder Rachael Leigh. Most brands are right about individual marketing moves and still lose money because the moves happen in the wrong order.
Token Millennial reads the evidence, names the sequence, and hands the instruction set to your team. No account managers. No junior associates learning on your P&L.
One engagement. Thirty days.
Stop guessing which growth lever to pull next.
The marketing tactics that got you here are now the exact constraints holding you back. For thirty days, we pause the marketing noise to audit your positioning, trace your customer acquisition unit economics, and map your buyer paths. You skip the agency guessing games and walk away with a data-backed 90-day operational blueprint, delivered in thirty days.
- Positioning & Demand: Stop saying what your competitors say.
- Buyer Path & Conversion: Plug the leaks from first click to paid order.
- Economics & Measurement: Isolate your true CAC, LTV, and payback periods.
The Investment
$12,750
The Growth Diagnosis
Thirty days to an execution-ready 90-day blueprint.
Doing nothing has a price: another quarter of budget aimed at the wrong lever. Hiring the solution in-house has a higher one. This engagement is fixed: 30 days, $12,750.
If your brand already generates real revenue and your team is ready to build against a definitive plan, apply. If you need someone to run ads and manage creative, we are the wrong partner, and we will say so on the first call.
Next start date: August 27. Two weeks of lead time covers NDA, access, and historical data pulls before Day 1.
APPLY FOR AN OPERATIONAL DIAGNOSIS