01
Positioning and demand
Who the offer is for, what buyers understand, and which messages are creating or weakening demand.
30-DAY GROWTH DIAGNOSIS
Know what has to change to hit the next revenue target.
Token Millennial reviews positioning, acquisition, buyer path, unit economics, and measurement together. In 30 days, you get a written diagnosis and a sequenced 90-day plan built around the revenue target.
For growth-stage companies with real revenue, usable historical data, and a team ready to act.
$16K → $650KMONTHLY DTC REVENUE IN SIX MONTHS
+409%CONVERSION IN THREE MONTHS
24 → 199+REPORTED LOCATIONS DURING THE PROGRAM
BRANDS AND TEAMS RACHAEL HAS WORKED WITH
ZEISS · Cutera · PinchMed · Drumroll · WYNK · COUNTDOWN Energy
The visible problem may not be the limiting one.
A channel can look expensive while supporting revenue somewhere else.
Traffic can increase while the order path fails.
CAC can look acceptable until margin and cash collected are included.
Read separately, each number can send the team toward a different fix. The Growth Diagnosis connects the evidence before another quarter, budget increase, rebuild, or hire is committed.
Four parts of the same decision.
02
Acquisition and channel roles
Where demand is created, where it is captured, which channels overlap, and what each channel is actually being paid to do.
03
Buyer path and conversion
What happens from the first interaction through purchase, lead, renewal, or repeat revenue, and where buyers stop moving.
04
Economics and measurement
What a customer costs, what the business collects, which assumptions are modeled, and which numbers should govern the next dollar.
The output is one clear decision about what matters now, followed by the next 90 days in order.
FROM THE CASE FILES
The diagnosis changed the next move.
01 · DTC
The channel had already earned more budget.
Monthly DTC revenue moved from about $16K to $650K in six months as spend increased in measured steps.
02 · CONVERSION
The ads were not the first repair.
Traffic had tripled while conversion fell to 0.23%. The order path was repaired before acquisition restarted.
03 · ECONOMICS
The order could not support the acquisition cost.
A $49.57 CPA against roughly $76 in attributed order value sent the work to the offer before the ad account.
What clients said about the work.
“For the first time I understood that it wasn’t just, we’re throwing money and hoping it hits. I really appreciate the technical explanation in a way that I could understand. The sales are back. It’s like night and day for us.”
— Rebecca, owner of a custom home goods brand
Conversion +409% in three months · Diagnosis and repair plan; client team executed
“We love working with you. We thought you were the brightest person we’ve encountered in this space.”
— Kate, co-founder of an emerging female-founded safety brand
Growth strategy engagement
Led directly by Rachael Leigh.
The most visible problem often appears in one channel while the limiting issue sits somewhere else. Reading positioning, acquisition, buyer path, and economics together is the job.
No account manager. No junior strategy handoff. Every Growth Diagnosis is led directly by Rachael.
ABOUT RACHAEL30 days. One written diagnosis. One 90-day plan.
The Growth Diagnosis is for companies that already have revenue, customers, historical data, and resources ready to act.
The engagement includes:
- A 90-minute kickoff.
- A midpoint working session.
- A written diagnosis.
- A sequenced 90-day plan.
- A live leadership handoff.
- Three hours of support during the following 90 days.
Put a clear decision behind the revenue target.
Identify what has to change, understand why, and give the team a defensible order for the next 90 days.
Next start date: August 28.
APPLY FOR A GROWTH DIAGNOSIS