CASE STUDY · ECOMMERCE / Q2 YEAR-OVER-YEAR
ROAS went from
break-even to 4x.
Every ad dollar was coming back with almost nothing on top. We rebuilt the audience and gave buyers a reason to order more than one. ROAS reached 4x, and the budget could finally scale. Q2 sales went from roughly $1,500 to $35,262.
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4x
RETURN ON AD SPEND, UP FROM BREAK-EVEN
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$35,262
Q2 TOTAL SALES
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462
ORDERS
What we found. What we did.
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THE SITUATION
A single-SKU store was buying traffic at a return on ad spend that barely covered the ad cost. Sales were flat, and leadership was unsure the budget was returning a profit.
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THE PROBLEM
One generic funnel served every buyer regardless of their reason to purchase, and single-item orders left no room for advertising cost. At break-even ROAS, more spend would have scaled the loss.
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THE APPROACH
We engineered the audience: ad angles and matching landing pages built around each buyer's reason to purchase. Then we gave buyers a reason to order more than one, with multi-unit bundles and automatic discounts, so each order carried the ad cost with margin to spare. At 4x, the budget could scale.
Return on ad spend, before and after.
ROAS is platform-reported return on ad spend. The before figure covered ad cost with little left over.
Q2 sales reached $35,262 across 462 orders, about 23x the prior-year quarter.
4x
Return on ad spend, up from break-even.
ROAS reached 4x once the audience was rebuilt and the average order carried more than one unit. At that return, the budget could scale. Q2 sales reached $35,262 across 462 orders, up from roughly $1,500 the year before.
Results reflect one client engagement.
MORE RESULTS
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REGULATED DTC
40x
From $16K to $650K a month.
A full-funnel rebuild took monthly revenue to 40× its starting level in six months.
Read the case
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LASIK PRACTICE
4x
$252K in revenue on $63K in marketing spend.
63 new patients in six months. Roughly $1,001 invested returned about $4,003 in revenue per patient.
Read the case
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COSTCO PILOT
4 wks
24 Costco pilot stores sold through in four weeks.
The first order cleared in four weeks against a six-week window. Then 199+ stores.
Read the case
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HOSPITAL ADOPTION
6.4x
Annual account goal exceeded by Q3.
Tracked inquiries gave reps evidence of demand. The 20-account annual goal was passed before Q4.
Read the case
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