The challenge: Grow revenue after paid social had been taken off the table.
An ad account ban had left this regulated DTC brand relying on publication placements to generate sales.
And leadership had very little interest in going back to paid social.
Fair enough. They'd already been burned.
But when we looked at the business, the advertising account was only part of the problem.
The targeting lacked structure. The landing pages weren't built around different buyer audiences. And the email system was doing very little to bring customers back after their first purchase.
Ads, offers, and customer retention were operating separately.
That made acquiring customers harder and left revenue from repeat purchases on the table.
We needed to rebuild how the brand attracted, converted, and retained customers.
What we did
We rebuilt the entire path from first click to repeat purchase.
Getting paid social running again was one piece of the work. Making those campaigns profitable beyond the first transaction meant fixing what happened after someone clicked.
We started with audience targeting and product messaging, building campaigns around specific customer groups rather than sending everyone through the same experience.
Then we created custom landing pages that addressed the product's compliance requirements and spoke directly to each audience.
We also reworked the front-end offer to make the first purchase more compelling.
But acquiring the customer was only the beginning.
We built out subscriptions, post-purchase email flows, referral opportunities, and customer-generated content to give buyers more reasons to come back.
The goal was to connect the entire customer experience so the advertising, offers, and retention work could contribute to revenue together.
