tokenmillennial. Maximize My ROI
Strategy-led. Conversion-focused. Built for profitable growth.

CASE STUDY · ECOMMERCE / REGULATED DTC

From $16K to $650K a month.

Paid social had been written off after an account ban. We rebuilt the marketing funnel around advertising, the first-order offer, and retention.

I Want Results Like This
A hand holding an orange can against a blue sky as the drink sprays out of the top.

  • 40x

    MONTHLY REVENUE VS. STARTING LEVEL

  • $650K

    MONTHLY REVENUE, UP FROM $16K

  • 6 months

    MEASURED GROWTH PERIOD

What we found. What we did.

  • THE SITUATION

    A regulated DTC brand was keeping its spend in publication placements after a previous ad account ban made leadership hesitant to touch paid social again.

  • THE PROBLEM

    Audience targeting lacked a clear strategy, and retention email was underdeveloped. The business needed advertising, landing pages, and post-purchase follow-up to work as one system.

  • THE APPROACH

    We built a connected marketing funnel: landing pages adapted to the product's advertising requirements, audience-specific messaging, and a profitable first-order offer. Automated subscriptions, retention email, referrals, customer-created content, and community programs supported repeat business.

WORK DELIVERED

  • Paid Social
  • Landing Pages
  • Offer Strategy
  • Product Messaging
  • Subscriptions and Retention

Monthly DTC revenue growth.

Monthly revenue, not cumulative sales or profit. Not attributed to one campaign or channel alone.

$16K

BEFORE

$650K

AFTER

40 times the starting level, six months after the rebuild.

40x

Monthly revenue, six months after the rebuild.

Monthly DTC revenue grew from $16,000 to $650,000 within six months of the advertising, offer, landing-page, and retention rebuild. That is 40 times the starting level.

Client results are owner-supplied and anonymized with permission.

MORE RESULTS

  • LASIK PRACTICE

    4x

    $252K in revenue on $63K in marketing spend.

    63 new patients in six months. Roughly $1,001 invested returned about $4,003 in revenue per patient.

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  • COSTCO PILOT

    4 wks

    24 Costco pilot stores sold through in four weeks.

    The first order cleared in four weeks against a six-week window. Then 199+ stores.

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  • ECOMMERCE PRODUCT · SINGLE SKU

    23x

    From roughly $1,500 to $35,262 in Q2 sales.

    One generic funnel served every buyer, and sales stayed flat. We built ad angles and matching landing pages around each buyer's reason to purchase, then made multi-unit bundles worth taking. Q2 sales reached $35,262 across 462 orders, about 23x the prior-year quarter.

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  • HOSPITAL ADOPTION

    6.4x

    Annual account goal exceeded by Q3.

    Tracked inquiries gave reps evidence of demand. The 20-account annual goal was passed before Q4.

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Let's fix your ROI.

Skip the vanity metrics and the guesswork. Work with a performance marketing partner you can trust to scale your business, profitably.

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