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CASE STUDY · HEALTHCARE / HOSPITAL ADOPTION

Annual goal beaten by Q3 at 6.4x ROAS.

We engineered demand that helped a healthcare brand land new hospital accounts.

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A bright hospital corridor leading to a reception desk with a plant on the counter.

  • By Q3

    ANNUAL ACCOUNT GOAL EXCEEDED

  • 6.4x

    RETURN ON AD SPEND

  • 20

    ANNUAL ACCOUNT TARGET

What we found. What we did.

  • THE SITUATION

    Existing hospital accounts delivered steady revenue, but new adoption was lagging. Leadership believed competitor contracts were blocking entry.

  • THE PROBLEM

    Hospital outreach needed evidence of market demand to support new account conversations. Cold institutional outreach on its own was not opening doors.

  • THE APPROACH

    We combined Google Ads with product landing pages that explained the value and let people request information. Those tracked inquiries gave the client's hospital reps evidence of demand to bring into every account conversation.

WORK DELIVERED

  • Google Ads
  • Landing Pages
  • Product Messaging
  • Demand Generation

Annual goal cleared with a quarter to spare.

The exact final account count and the size of the sales-cycle reduction are not specified.

AT 6.4× ROAS

20-account annual goal exceeded

  • Q1
  • Q2
  • Q3
  • Q4

Sales conversations backed by tracked information requests, not cold outreach.

6.4x

ROAS, with the annual goal beaten by Q3.

The company exceeded its 20-account annual goal by Q3 and sustained 6.4× ROAS. The cycle from information request to signed hospital account shortened, with adoption expanding across new hospital systems.

Client results are owner-supplied and anonymized with permission.

MORE RESULTS

  • REGULATED DTC

    40x

    From $16K to $650K a month.

    A full-funnel rebuild took monthly revenue to 40× its starting level in six months.

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  • LASIK PRACTICE

    4x

    $252K in revenue on $63K in marketing spend.

    63 new patients in six months. Roughly $1,001 invested returned about $4,003 in revenue per patient.

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  • COSTCO PILOT

    4 wks

    24 Costco pilot stores sold through in four weeks.

    The first order cleared in four weeks against a six-week window. Then 199+ stores.

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  • ECOMMERCE PRODUCT · SINGLE SKU

    23x

    From roughly $1,500 to $35,262 in Q2 sales.

    One generic funnel served every buyer, and sales stayed flat. We built ad angles and matching landing pages around each buyer's reason to purchase, then made multi-unit bundles worth taking. Q2 sales reached $35,262 across 462 orders, about 23x the prior-year quarter.

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