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CASE STUDY · HEALTHCARE / JAN TO JUN 2023

$252K in revenue
on $63K spend.

A local LASIK practice believed its market was saturated. We rebuilt the ad targeting and the lead follow-up behind it. 63 new patients followed in six months.

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  • $252,200

    PATIENT REVENUE

  • 4x

    REVENUE TO MARKETING SPEND

  • 63

    NEW PATIENTS

What we found. What we did.

  • THE SITUATION

    The practice spent heavily on general Facebook ads, sponsorships, and broad awareness videos, but struggled to turn impressions into booked consultations.

  • THE PROBLEM

    Ad spend was spread too thin across broad campaigns, and staff handled lead follow-up by hand. Potential patients left without booking because nobody followed up fast enough.

  • THE APPROACH

    Google Search campaigns captured immediate, high-intent local demand for LASIK. Facebook and Instagram campaigns used proven ad formats, creative testing, lookalike audiences, and retargeting to warm hesitant prospects. Automated follow-up connected every inquiry to consultation booking and removed the manual friction.

WORK DELIVERED

  • Google Search
  • Facebook and Instagram Ads
  • Retargeting
  • Creative Testing
  • Automated Follow-Up

$1 in marketing spend generated $4 in revenue.

Figures describe the combined program: search, social, and follow-up. Revenue per patient is not profit or lifetime value.

$63,088

MARKETING SPEND

$252,200

PATIENT REVENUE

63 new patients. Roughly $1,001 invested and $4,003 in revenue per patient.

4x

Revenue to marketing spend.

From January through June 2023, the system generated 63 new patients and $252,200 in revenue on $63,088 in marketing spend, a 4× revenue-to-marketing-spend ratio. That averaged roughly $1,001 invested to generate $4,003 in revenue per new patient. Staff spent less time on manual follow-up.

Client results are owner-supplied.

MORE RESULTS

  • REGULATED DTC

    40x

    From $16K to $650K a month.

    A full-funnel rebuild took monthly revenue to 40× its starting level in six months.

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  • COSTCO PILOT

    4 wks

    24 Costco pilot stores sold through in four weeks.

    The first order cleared in four weeks against a six-week window. Then 199+ stores.

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  • ECOMMERCE PRODUCT · SINGLE SKU

    23x

    From roughly $1,500 to $35,262 in Q2 sales.

    One generic funnel served every buyer, and sales stayed flat. We built ad angles and matching landing pages around each buyer's reason to purchase, then made multi-unit bundles worth taking. Q2 sales reached $35,262 across 462 orders, about 23x the prior-year quarter.

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  • HOSPITAL ADOPTION

    6.4x

    Annual account goal exceeded by Q3.

    Tracked inquiries gave reps evidence of demand. The 20-account annual goal was passed before Q4.

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Let's fix your ROI.

Skip the vanity metrics and the guesswork. Work with a performance marketing partner you can trust to scale your business, profitably.

I Want Results Like This