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$252K in patient revenue on $63K in marketing spend.

This local LASIK practice thought it had reached everyone in its market.

But while the practice was spending heavily on advertising, too few people were booking consultations.

We rebuilt its ad targeting and lead follow-up process.

Six months later, the practice had acquired 63 new patients and generated $252,200 in patient revenue.

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Close-up of a person's blue eyes looking straight at the camera.

  • $252,200

    PATIENT REVENUE

  • 4x

    APPROXIMATE REVENUE TO MARKETING SPEND

  • 63

    NEW PATIENTS IN SIX MONTHS

The challenge: Plenty of people saw the ads. Too few booked consultations.

The practice was already investing heavily in marketing.

Facebook ads. Local sponsorships. Brand-awareness videos.

People were seeing the ads and watching the videos, but those impressions weren't consistently turning into booked consultations.

Leadership believed the local market was saturated.

But when we looked at the advertising, we found opportunities they were missing.

The campaigns were targeting broad audiences instead of focusing on people actively considering LASIK.

And when someone did express interest, the follow-up process was entirely manual.

Staff had to reach out to every lead individually. That meant potential patients who were ready to schedule could end up waiting for a callback.

Some never booked.

The practice was paying to generate interest, then losing potential patients before they made it onto the calendar.

What we did

We focused the advertising on people ready to book.

We started by rebuilding the targeting.

On Google, we launched Search campaigns aimed at people actively looking for LASIK in the local area.

These were potential patients already researching the procedure and looking for a provider.

On Facebook and Instagram, we replaced broad brand-awareness videos with ads designed to drive consultation bookings.

We tested new creative, refined the messaging, and used retargeting to reach people who had already shown interest but hadn't scheduled.

Then we addressed one of the biggest gaps in the process.

The follow-up.

We implemented automated lead follow-up that immediately connected new inquiries to the booking calendar.

Potential patients could take the next step without waiting for someone from the office to call them back.

And staff could spend less time manually chasing leads.

WORK DELIVERED

  • Google Search advertising
  • Facebook & Instagram advertising
  • Advanced retargeting
  • Ad creative testing
  • Automated lead follow-up
  • Consultation booking integration

63 new patients. $252,200 in revenue. Six months.

Over six months, the campaigns produced:

TOTAL MARKETING SPEND
$63,088
PATIENT REVENUE
$252,200
NEW PATIENTS ACQUIRED
63

For every $1 spent on marketing, the practice generated approximately $4 in patient revenue.

And the practice's staff spent less time manually following up with people who had expressed interest.

The combination of more targeted advertising and faster follow-up helped turn existing local demand into booked patients.

The market had more opportunity than the practice thought.

The practice believed it had exhausted its local audience.

But its advertising was reaching too many people with little immediate intent to book, while interested prospects were getting caught in a slow, manual follow-up process.

We addressed both.

Google Search helped reach people actively looking for LASIK. Facebook and Instagram campaigns gave interested prospects a direct path to booking. And automated follow-up helped move inquiries onto the calendar faster.

The result: 63 new patients and $252,200 in revenue from $63,088 in marketing spend.

All within six months.

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Your next patient could already be looking for you.

If you're investing in advertising but struggling to turn inquiries into booked appointments, let's look at where potential patients are dropping off. We'll talk about your campaigns, your follow-up process, and what needs to happen to turn more of that interest into actual business.

Let's Chat Growth