The short version
Nothing measures anything until you say yes. Accept, and analytics starts counting pageviews. Decline, and the site just works, unmeasured. Change your mind either direction and it takes effect on the spot. Your choice sticks until you change it.
What's actually running
Your choice. One small entry in your browser's local storage that remembers what you told us. Reading it is the least interesting thing this site does.
Analytics. Google Tag Manager runs the measurement, including Google Analytics. Once you accept, it reports which pages get read, which case studies earn attention, and where visitors come from. It does not report your name, and we wouldn't know what to do with it if it did.
Advertising. A Meta pixel that measures ad performance and helps reach people like you. It runs only if you say yes, and it stays off if you don't. Campaign or no campaign.
Essential. Our host, Netlify, sets what it needs to serve the site and keep the forms from drowning in bots. That part isn't optional, in the same way the site loading isn't optional.
What we will never do
Sell your data. Run creepy cross-site profiles. Pretend the opt-out button is broken. Show you a cookie wall the size of a billboard. We diagnose dark patterns for a living; we're not going to run one.
The off switch
It's the button right below. Toggle what you want, save, done. Collection stops the second you save, and stays stopped on every future visit. Your browser's own cookie controls work too, and Google keeps its own switches at ad settings and the Analytics opt-out.
Questions
Email hello@tokenmillennial.com. A human reads it. The human is probably Rachael.