LEGAL
Cookie Policy
How this site uses cookies and measurement.
Effective September 27, 2026.
The short version
Essential technologies run the site, protect it, process forms, and count visits without storing anything on your device. Google's analytics and advertising measurement remain off until you consent. The site still works when you decline. You can change your choices at any time through Cookie Preferences in the footer.
What's actually running
Your choice. One small entry in your browser's local storage that remembers the consent decision you made.
Analytics. Google Tag Manager runs the measurement, including Google Analytics. Once you accept, it reports which pages get read, which case studies earn attention, and where visitors come from. It does not report your name.
Visitor counting, with nothing stored on your device. PostHog counts pages read and where visitors arrive from. It is not part of the choice above, and the reason is that it puts nothing on your device: no cookie, no local storage, no identifier that follows you. Visits are counted by a hash that PostHog works out on its own servers and that cannot be traced back to you. It does not record your screen and it never builds a profile of you.
Advertising. A Meta pixel that measures advertising performance and supports audience creation. It runs only if you say yes, and it stays off if you don't.
Essential. Our host, Netlify, sets what it needs to serve the site and protect the forms from bots. That part is required for the site to work.
What we will never do
Sell your data. Build cross-site profiles. Interfere with the opt-out.
The off switch
It's the button right below. Toggle what you want and save. Optional analytics and advertising collection stops when you save your preference and stays off on future visits unless you turn it back on. Your browser's own cookie controls work too, and Google keeps its own switches at ad settings and the Analytics opt-out.
Questions
Email hello@tokenmillennial.com.