The short version
Essential technologies run the site, protect it, and process forms. Analytics and advertising measurement remain off until you consent. The site still works when you decline. You can change your choices at any time through Cookie Preferences in the footer.
What's actually running
Your choice. One small entry in your browser's local storage that remembers the consent decision you made.
Analytics. Google Tag Manager runs the measurement, including Google Analytics. Once you accept, it reports which pages get read, which case studies earn attention, and where visitors come from. It does not report your name.
Advertising. A Meta pixel that measures advertising performance and supports audience creation. It runs only if you say yes, and it stays off if you don't.
Essential. Our host, Netlify, sets what it needs to serve the site and protect the forms from bots. That part is required for the site to work.
What we will never do
Sell your data. Build cross-site profiles. Interfere with the opt-out.
The off switch
It's the button right below. Toggle what you want and save. Optional analytics and advertising collection stops when you save your preference and stays off on future visits unless you turn it back on. Your browser's own cookie controls work too, and Google keeps its own switches at ad settings and the Analytics opt-out.
Questions
Email hello@tokenmillennial.com.