# Case Study: $252K Revenue on $63K Spend | Token Millennial > A LASIK practice thought its market was saturated. Search, retargeting, and automated follow-up: $252,200 in revenue on $63,088 spend, 63 new patients. Source: https://tokenmillennial.com/results/lasik-practice/ --- # $252K in patient revenue _on $63K in marketing spend._ This local LASIK practice thought it had reached everyone in its market. But while the practice was spending heavily on advertising, too few people were booking consultations. We rebuilt its ad targeting and lead follow-up process. Six months later, the practice had acquired 63 new patients and generated $252,200 in patient revenue. [Let's Chat Growth](https://tokenmillennial.com/contact/) ![Close-up of a person's blue eyes looking straight at the camera.](https://tokenmillennial.com/images/case-lasik-practice.jpg) - $252,200 PATIENT REVENUE - 4x APPROXIMATE REVENUE TO MARKETING SPEND - 63 NEW PATIENTS IN SIX MONTHS ## The challenge: Plenty of people saw the ads. Too few booked consultations. The practice was already investing heavily in marketing. Facebook ads. Local sponsorships. Brand-awareness videos. People were seeing the ads and watching the videos, but those impressions weren't consistently turning into booked consultations. Leadership believed the local market was saturated. But when we looked at the advertising, we found opportunities they were missing. The campaigns were targeting broad audiences instead of focusing on people actively considering LASIK. And when someone did express interest, the follow-up process was entirely manual. Staff had to reach out to every lead individually. That meant potential patients who were ready to schedule could end up waiting for a callback. Some never booked. The practice was paying to generate interest, then losing potential patients before they made it onto the calendar. ### What we did We focused the advertising on people ready to book. We started by rebuilding the targeting. On Google, we launched Search campaigns aimed at people actively looking for LASIK in the local area. These were potential patients already researching the procedure and looking for a provider. On Facebook and Instagram, we replaced broad brand-awareness videos with ads designed to drive consultation bookings. We tested new creative, refined the messaging, and used retargeting to reach people who had already shown interest but hadn't scheduled. Then we addressed one of the biggest gaps in the process. The follow-up. We implemented automated lead follow-up that immediately connected new inquiries to the booking calendar. Potential patients could take the next step without waiting for someone from the office to call them back. And staff could spend less time manually chasing leads. WORK DELIVERED - Google Search advertising - Facebook & Instagram advertising - Advanced retargeting - Ad creative testing - Automated lead follow-up - Consultation booking integration ## 63 new patients. $252,200 in revenue. Six months. Over six months, the campaigns produced: TOTAL MARKETING SPEND $63,088 PATIENT REVENUE $252,200 NEW PATIENTS ACQUIRED 63 For every $1 spent on marketing, the practice generated approximately $4 in patient revenue. And the practice's staff spent less time manually following up with people who had expressed interest. The combination of more targeted advertising and faster follow-up helped turn existing local demand into booked patients. ## The market had more opportunity than the practice thought. The practice believed it had exhausted its local audience. But its advertising was reaching too many people with little immediate intent to book, while interested prospects were getting caught in a slow, manual follow-up process. We addressed both. Google Search helped reach people actively looking for LASIK. Facebook and Instagram campaigns gave interested prospects a direct path to booking. And automated follow-up helped move inquiries onto the calendar faster. The result: 63 new patients and $252,200 in revenue from $63,088 in marketing spend. All within six months. MORE RESULTS RETAIL · COSTCO PILOT ### 24 stores. Sold through in 4 weeks. A ten-week pilot needed to prove the product could move off shelves. It sold through in four, creating the path to expand into 199 Costco locations in under six months. [View Case Study](https://tokenmillennial.com/results/costco-retail-pilot/) ![Costco Wholesale announcement showing boxes of Drumroll mini glazed donuts coming to fridges in select Northeast stores.](https://tokenmillennial.com/images/case-costco-retail-pilot.jpg) REGULATED DTC ### From $16K to $650K a month. After an ad account ban, this brand went from $16K to $650K in monthly revenue in just six months. [View Case Study](https://tokenmillennial.com/results/regulated-dtc/) ![A hand holding an orange can against a blue sky as the drink sprays out of the top.](https://tokenmillennial.com/images/case-regulated-dtc.jpg) E-COMMERCE · SINGLE-SKU BRAND ### 23x the previous year's sales. A single-product e-commerce business reached $35,262 in Q2 sales, roughly 23 times what it generated during the same quarter the year before. [View Case Study](https://tokenmillennial.com/results/ecommerce-product/) ![A person in a workshop holding a small flashlight that lights up their hand.](https://tokenmillennial.com/images/case-ecommerce-product.jpg) HEALTHCARE · HOSPITAL ADOPTION ### 6.4x return on ad spend. A hospital adoption campaign delivered 6.4x ROAS and exceeded its annual goal of 20 new accounts by the third quarter. [View Case Study](https://tokenmillennial.com/results/hospital-adoption/) ![A bright hospital corridor leading to a reception desk with a plant on the counter.](https://tokenmillennial.com/images/home-carousel-hospital.jpg) 01 / 04 ## Your next patient could already be looking for you. If you're investing in advertising but struggling to turn inquiries into booked appointments, let's look at where potential patients are dropping off. We'll talk about your campaigns, your follow-up process, and what needs to happen to turn more of that interest into actual business. [Let's Chat Growth](https://tokenmillennial.com/contact/)