# Case Study: 23x Q2 Sales on a Single SKU | Token Millennial > One generic funnel served every buyer. Buyer-specific ads and pages plus multi-unit bundles took Q2 sales to $35,262 across 462 orders, about 23x. Source: https://tokenmillennial.com/results/ecommerce-product/ --- # $35,262 in Q2 sales. _About 23x the previous year._ This single-product e-commerce brand was getting traffic, but sales weren't growing. Every shopper landed on the same generic product page, regardless of why they were interested in buying. We rebuilt the advertising and landing pages around different buyer motivations, then introduced multi-unit bundles to increase order value. The result? $35,262 in Q2 gross sales across 462 orders, approximately 23 times the same quarter the previous year. [Let's Chat Growth](https://tokenmillennial.com/contact/) ![A person in a workshop holding a small flashlight that lights up their hand.](https://tokenmillennial.com/images/case-ecommerce-product.jpg) - 23x APPROXIMATE Q2 SALES GROWTH YEAR OVER YEAR - $35,262 Q2 GROSS SALES - 462 ORDERS IN Q2 ## The challenge: One product page was trying to convince everyone to buy. The brand had a product that appealed to different types of customers. But everyone was getting the same sales pitch. Whether someone wanted the product for personal use, work, or another specific need, they all landed on one generic page. And that page was trying to appeal to everyone at once. The problem was that different buyers had different reasons to care about the product. By trying to cover every possible use case, the messaging wasn't giving individual shoppers a compelling reason to purchase. There was another missed opportunity, too. Nothing encouraged customers to buy more than one unit. So even when someone converted, the brand wasn't doing much to increase the value of that order. Traffic was coming in, but revenue had stalled. We needed to make the product more relevant to each buyer and give customers a compelling reason to purchase multiple units. ### What we did We built a different sales experience for each type of buyer. We started by separating the brand's customers into distinct audiences based on why they wanted the product. Then we developed advertising messages around those specific motivations. Instead of asking one ad and one product page to convince every shopper, we created multiple ad angles with dedicated landing pages. Each page spoke directly to the reason that particular customer was considering a purchase. That gave shoppers a more relevant experience from the first ad they saw through the moment they decided to buy. But improving conversion was only part of the work. We also introduced multi-unit bundles that gave shoppers a stronger reason to buy more than one. That increased average order value while the more targeted advertising and landing pages helped bring acquisition costs down. And that combination mattered. When acquiring a customer costs less and each order generates more revenue, there's more room to increase advertising spend. WORK DELIVERED - Buyer-specific ad angle development - Dedicated landing pages for each buyer type - Multi-unit bundle strategy - Audience-specific product messaging and copy - Conversion-focused purchase paths ## $35,262 in Q2 sales across 462 orders. The brand had been struggling to grow revenue with its original product page and advertising approach. After rebuilding the path from ad to purchase, Q2 gross sales reached $35,262. That's approximately 23 times the sales generated during the same quarter the previous year. ### Q2 performance GROSS SALES $35,262 TOTAL ORDERS 462 APPROXIMATE YEAR-OVER-YEAR QUARTERLY SALES GROWTH 23x The improvements also addressed two numbers that directly affect how efficiently an e-commerce business can grow. Cost per acquisition decreased. More relevant advertising and landing pages helped reduce the cost of acquiring a customer. Average order value increased. Multi-unit bundles gave customers a reason to purchase more, increasing the revenue generated per order. Together, those improvements gave the brand more room to scale its advertising. ## Same product. A much stronger reason to buy. The brand didn't need to introduce a whole new product line to grow. It needed to do a better job selling the product it already had. Before the rebuild, shoppers were landing on a generic page that tried to cover every possible reason someone might purchase. And customers had little incentive to add another unit to their cart. We addressed both problems. By matching advertising messages to specific buyer motivations, creating dedicated landing pages, and offering multi-unit bundles, we improved the economics of acquiring and converting customers. Q2 gross sales reached $35,262 across 462 orders, approximately 23x the prior-year quarter. All from a single-product e-commerce business. MORE RESULTS RETAIL · COSTCO PILOT ### 24 stores. Sold through in 4 weeks. A ten-week pilot needed to prove the product could move off shelves. It sold through in four, creating the path to expand into 199 Costco locations in under six months. [View Case Study](https://tokenmillennial.com/results/costco-retail-pilot/) ![Costco Wholesale announcement showing boxes of Drumroll mini glazed donuts coming to fridges in select Northeast stores.](https://tokenmillennial.com/images/case-costco-retail-pilot.jpg) REGULATED DTC ### From $16K to $650K a month. After an ad account ban, this brand went from $16K to $650K in monthly revenue in just six months. [View Case Study](https://tokenmillennial.com/results/regulated-dtc/) ![A hand holding an orange can against a blue sky as the drink sprays out of the top.](https://tokenmillennial.com/images/case-regulated-dtc.jpg) HEALTHCARE · LASIK PRACTICE ### 63 new patients in 6 months. A patient acquisition campaign produced $252K in revenue on $63K in advertising spend, while reducing the time staff spent manually following up with leads. [View Case Study](https://tokenmillennial.com/results/lasik-practice/) ![Close-up of a person's blue eyes looking straight at the camera.](https://tokenmillennial.com/images/case-lasik-practice.jpg) HEALTHCARE · HOSPITAL ADOPTION ### 6.4x return on ad spend. A hospital adoption campaign delivered 6.4x ROAS and exceeded its annual goal of 20 new accounts by the third quarter. [View Case Study](https://tokenmillennial.com/results/hospital-adoption/) ![A bright hospital corridor leading to a reception desk with a plant on the counter.](https://tokenmillennial.com/images/home-carousel-hospital.jpg) 01 / 04 ## You're paying to get shoppers to your website. Make those visits count. If your ads are bringing in traffic but sales aren't growing the way they should, the problem may be happening after someone clicks. Let's look at your advertising, landing pages, offers, and where customers are dropping off before they buy. [Let's Chat Growth](https://tokenmillennial.com/contact/)