/* Token Millennial site styles. Tokens from Figma variables (collection "TM tokens"). */

@font-face {
  font-family: "Fraunces";
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("/fonts/fraunces-600.woff2") format("woff2");
}
@font-face {
  font-family: "Fraunces";
  font-style: italic;
  font-weight: 600;
  font-display: swap;
  src: url("/fonts/fraunces-600italic.woff2") format("woff2");
}
@font-face {
  font-family: "Inter";
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("/fonts/inter-400.woff2") format("woff2");
}
@font-face {
  font-family: "Inter";
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url("/fonts/inter-500.woff2") format("woff2");
}
@font-face {
  font-family: "Inter";
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("/fonts/inter-600.woff2") format("woff2");
}
@font-face {
  font-family: "Inter";
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url("/fonts/inter-700.woff2") format("woff2");
}

:root {
  --ink: #2f2f2f;
  --white: #ffffff;
  --cream: #fcf8f2;
  --blush: #fef3eb;
  --pink: #fee8d9;
  --strip: #fff0e5;
  --peach: #ffcfb0;
  --rule: #e6e1da;
  --ink-70: rgba(47, 47, 47, 0.7);
  --ink-60: rgba(47, 47, 47, 0.6);
  --ink-55: rgba(47, 47, 47, 0.55);
  --ink-12: rgba(47, 47, 47, 0.12);
  --white-85: rgba(255, 255, 255, 0.85);
  --white-60: rgba(255, 255, 255, 0.6);
  --white-15: rgba(255, 255, 255, 0.15);

  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

  --gutter: 20px;
  --wrap: 1276px;
  --sec: clamp(56px, 4vw + 32px, 120px);
  --sec-sm: clamp(48px, 3vw + 28px, 96px);
  --r-photo: 16px;
  --r-card: 24px;
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
}

@media (min-width: 900px) {
  :root {
    --gutter: 82px;
    --r-photo: 24px;
    --r-card: 32px;
  }
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--sans);
  font-size: 17px;
  line-height: 28px;
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img,
svg {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
}

p,
h1,
h2,
h3,
h4,
ul,
ol,
dl,
dd,
dt,
figure {
  margin: 0;
}

ul,
ol {
  padding: 0;
  list-style: none;
}

button {
  font: inherit;
  color: inherit;
}

hr.rule {
  border: 0;
  border-top: 1px solid var(--rule);
  margin: 0;
}

.wrap {
  width: 100%;
  max-width: calc(var(--wrap) + var(--gutter) * 2);
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
}

.visually-hidden {
  position: absolute !important;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

/* Focus */
:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 3px;
}
.statband :focus-visible,
.ctaband :focus-visible,
.services-list :focus-visible,
.site-header .menu-toggle:focus-visible {
  outline-color: var(--ink);
}
.statband :focus-visible,
.ctaband :focus-visible,
.home-services :focus-visible {
  outline-color: var(--peach);
}

.skip-link {
  position: absolute;
  left: 16px;
  top: -100px;
  z-index: 100;
  padding: 12px 18px;
  background: var(--ink);
  color: var(--white);
  border-radius: 999px;
  font-weight: 600;
  text-decoration: none;
}
.skip-link:focus {
  top: 16px;
}

/* ---------- Typography ---------- */

.serif,
.hero-h1,
.h1,
.h2,
.h2-small,
.h3,
.display-cta,
.stat-large,
.stat-mid,
.ghost,
.heading-stat,
.heading-card {
  font-family: var(--serif);
  font-weight: 600;
  overflow-wrap: anywhere;
}

.serif em,
.hero-h1 em,
.h1 em,
.h2 em,
.h2-small em,
.h3 em {
  font-style: italic;
  font-weight: 600;
}

.hero-h1 {
  font-size: clamp(52px, 8.7vw - 4px, 118px);
  line-height: 1;
  letter-spacing: -0.025em;
}
.h1 {
  font-size: clamp(46px, 6.3vw + 6px, 96px);
  line-height: 1.04;
  letter-spacing: -0.026em;
}
.h2 {
  font-size: clamp(36px, 2.9vw + 22px, 58px);
  line-height: 1.1;
  letter-spacing: -0.026em;
}
.h2-small {
  font-size: clamp(32px, 2.6vw + 20px, 52px);
  line-height: 1.11;
  letter-spacing: -0.029em;
}
.h3 {
  font-size: clamp(26px, 1.4vw + 20px, 34px);
  line-height: 1.18;
  letter-spacing: -0.015em;
}
.display-cta {
  font-size: clamp(44px, 4.8vw + 16px, 80px);
  line-height: 1.05;
  letter-spacing: -0.025em;
}
.stat-large {
  font-size: clamp(56px, 4.4vw + 24px, 88px);
  line-height: 1.05;
  letter-spacing: -0.023em;
}
.stat-mid {
  font-size: clamp(48px, 3.3vw + 24px, 72px);
  line-height: 1.06;
  letter-spacing: -0.021em;
}
.ghost {
  font-size: clamp(72px, 6.5vw + 24px, 120px);
  line-height: 1;
  letter-spacing: -0.025em;
  color: var(--peach);
}
.heading-stat {
  font-size: clamp(40px, 2.4vw + 22px, 56px);
  line-height: 1.07;
  letter-spacing: -0.018em;
}
.heading-card {
  font-size: clamp(24px, 0.8vw + 18px, 28px);
  line-height: 1.21;
  letter-spacing: -0.018em;
}

.lead {
  font-size: clamp(18px, 0.6vw + 14px, 23px);
  line-height: 1.4;
}
.body-medium,
.faq__item p,
.card-body,
.casecard__body,
.note-card__body,
.compare__cell p:not(.eyebrow),
.legal__section p,
.legal__section li,
.form-field input,
.form-field select,
.form-field textarea,
.consent-toggle__help,
.consent-modal__desc,
.consent-banner__text,
.good-to-know p:not(.eyebrow) {
  font-size: 16px;
  line-height: 26px;
}
.body-small,
.caption-text,
.proof-strip__label,
.service-item__meta,
.site-footer__nav a,
.site-footer__legal,
.legal__toc a,
.good-to-know__foot {
  font-size: 14px;
  line-height: 20px;
}
.step-title {
  font-family: var(--sans);
  font-weight: 600;
  font-size: clamp(19px, 0.5vw + 16px, 23px);
  line-height: 1.3;
  letter-spacing: -0.01em;
}
.list-item {
  font-weight: 500;
  font-size: clamp(18px, 0.5vw + 15px, 22px);
  line-height: 1.36;
  letter-spacing: -0.01em;
}
.callout {
  font-weight: 600;
  font-size: clamp(18px, 0.5vw + 15px, 22px);
  line-height: 1.36;
  letter-spacing: -0.01em;
}

.eyebrow {
  font-family: var(--sans);
  font-weight: 500;
  font-size: 11px;
  line-height: 14px;
  letter-spacing: 0.14em;
  color: var(--ink-70);
}
.eyebrow--peach {
  color: var(--peach);
}
.caption {
  font-weight: 500;
  font-size: 12px;
  line-height: 16px;
  letter-spacing: 0.08em;
}
.caption--peach {
  color: var(--peach);
}
.caption--muted {
  color: var(--ink-70);
}

/* ---------- Buttons and links ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  min-height: 52px;
  padding: 16px 24px;
  border-radius: 999px;
  border: 1px solid transparent;
  font-weight: 600;
  font-size: 16px;
  line-height: 20px;
  text-decoration: none;
  cursor: pointer;
  transition: background-color 180ms var(--ease), color 180ms var(--ease), border-color 180ms var(--ease),
    transform 180ms var(--ease);
}
.btn__arrow {
  font-size: 14px;
  line-height: 1;
}
.btn--dark {
  background: var(--ink);
  color: var(--white);
}
.btn--dark:hover {
  background: #1b1b1b;
}
.btn--pink {
  background: var(--pink);
  color: var(--ink);
}
.btn--pink:hover {
  background: var(--peach);
}
.btn--white {
  background: var(--white);
  color: var(--ink);
}
.btn--white:hover {
  background: var(--cream);
}
.btn--outline {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}
.btn--outline:hover {
  background: var(--ink);
  color: var(--white);
}
.btn--block {
  width: 100%;
  justify-content: center;
}
.btn:active {
  transform: translateY(1px);
}

.link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 0;
  margin: -12px 0;
  font-weight: 600;
  font-size: 15px;
  line-height: 20px;
  color: var(--ink);
  text-decoration: underline;
  text-underline-offset: 4px;
  text-decoration-thickness: 1px;
  transition: text-decoration-color 180ms var(--ease);
}
.link:hover {
  text-decoration-color: var(--peach);
}
.link__arrow {
  font-size: 13px;
  text-decoration: none;
}
.link--white {
  color: var(--white);
}

.link-button {
  background: none;
  border: 0;
  padding: 0;
  font-weight: 600;
  font-size: 15px;
  line-height: 20px;
  text-decoration: underline;
  text-underline-offset: 4px;
  cursor: pointer;
  min-height: 44px;
}
.site-footer__legal .link-button {
  font-weight: 400;
  font-size: 14px;
  min-height: 44px;
  text-decoration: none;
}
.site-footer__legal .link-button:hover {
  text-decoration: underline;
}

.chips {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}
.chip {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  min-height: 44px;
  padding: 11px 18px;
  border: 1px solid var(--rule);
  border-radius: 999px;
  font-weight: 600;
  font-size: 15px;
  line-height: 20px;
  background: var(--white);
}
.chip--link {
  text-decoration: none;
  transition: border-color 180ms var(--ease), background-color 180ms var(--ease);
}
.chip--link:hover {
  border-color: var(--ink);
  background: var(--cream);
}

/* ---------- Header ---------- */

.site-header {
  background: var(--white);
  position: relative;
  z-index: 20;
}
.site-header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 72px;
  padding-top: 12px;
  padding-bottom: 12px;
}
.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  color: var(--ink);
  font-weight: 700;
  font-size: 24px;
  line-height: 26px;
  letter-spacing: -0.02em;
}
.wordmark__text {
  display: flex;
  flex-direction: column;
}
.wordmark__text span {
  line-height: 22px;
}
.wordmark--large {
  font-size: 28px;
  line-height: 32px;
}
.wordmark--large .wordmark__text {
  flex-direction: row;
}
.star--peach {
  color: var(--peach);
}

.site-nav ul {
  display: flex;
  gap: 32px;
}
.site-nav a {
  font-weight: 500;
  font-size: 15px;
  line-height: 20px;
  text-decoration: none;
  padding: 12px 0;
  display: inline-block;
  border-bottom: 1px solid transparent;
  transition: border-color 180ms var(--ease);
}
.site-nav a:hover,
.site-nav a[aria-current="page"] {
  border-bottom-color: var(--ink);
}
.site-header__cta {
  margin-left: auto;
}
.site-nav {
  margin-left: auto;
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  padding: 10px;
  background: none;
  border: 0;
  cursor: pointer;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
}
.menu-toggle__bar {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--ink);
  transition: transform 180ms var(--ease), opacity 180ms var(--ease);
}
.menu-toggle[aria-expanded="true"] .menu-toggle__bar:nth-child(1) {
  transform: translateY(7px) rotate(45deg);
}
.menu-toggle[aria-expanded="true"] .menu-toggle__bar:nth-child(2) {
  opacity: 0;
}
.menu-toggle[aria-expanded="true"] .menu-toggle__bar:nth-child(3) {
  transform: translateY(-7px) rotate(-45deg);
}

.mobile-menu {
  position: fixed;
  inset: 72px 0 0 0;
  background: var(--cream);
  z-index: 30;
  padding: 24px var(--gutter) 40px;
  overflow-y: auto;
}
.mobile-menu[hidden] {
  display: none;
}
.mobile-menu ul {
  display: flex;
  flex-direction: column;
  border-top: 1px solid var(--rule);
}
.mobile-menu li a {
  display: block;
  padding: 18px 0;
  border-bottom: 1px solid var(--rule);
  font-family: var(--serif);
  font-weight: 600;
  font-size: 32px;
  line-height: 1.1;
  letter-spacing: -0.02em;
  text-decoration: none;
}
.mobile-menu .btn {
  margin-top: 28px;
}
body.menu-open {
  overflow: hidden;
}

@media (max-width: 899px) {
  .site-nav,
  .site-header__cta {
    display: none;
  }
  .menu-toggle {
    display: flex;
  }
}

.header-strip {
  background: var(--strip);
}
.header-strip__inner {
  display: flex;
  align-items: center;
  justify-content: space-around;
  gap: 16px;
  min-height: 40px;
  padding-top: 8px;
  padding-bottom: 8px;
  font-size: 14px;
  line-height: 20px;
}
.header-strip__sep {
  font-size: 11px;
}
.header-strip__item {
  white-space: nowrap;
}
@media (max-width: 599px) {
  .header-strip__inner {
    font-size: 12px;
    line-height: 16px;
    gap: 10px;
    justify-content: center;
  }
  .header-strip__sep {
    font-size: 9px;
  }
}
@media (max-width: 459px) {
  /* All three phrases only fit on one line from about 460px up. Narrower than that,
     keep the last one on its own rather than wrapping to two lines. */
  .header-strip__item:not(:last-child),
  .header-strip__sep {
    display: none;
  }
}

/* ---------- Sections ---------- */

.hero {
  padding: clamp(56px, 6vw, 88px) 0;
}
.hero--cream {
  background: var(--cream);
}
.hero--white {
  background: var(--white);
}
.hero__inner {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 28px;
}
.hero__copy {
  display: grid;
  gap: clamp(20px, 2vw, 28px);
  max-width: 1040px;
}
.hero__sub {
  max-width: 720px;
  color: var(--ink-70);
}
.hero__actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 24px;
  margin-top: 8px;
}
@media (max-width: 599px) {
  .hero__actions .btn {
    width: 100%;
    justify-content: center;
  }
}
.hero__star {
  position: absolute;
  right: var(--gutter);
  top: 0;
  color: var(--peach);
  display: none;
}
@media (min-width: 900px) {
  .hero__star {
    display: block;
  }
}
.hero--home .hero-h1 {
  max-width: 1100px;
}
.hero--home .hero__actions {
  margin-top: 20px;
}
.hero--home .hero__copy {
  max-width: none;
}
.hero-h1 .accent-underline {
  position: relative;
  display: inline-block;
}
.hero-h1 .accent-underline::after {
  content: "";
  position: absolute;
  left: -0.015em;
  right: -0.015em;
  bottom: -0.1em;
  height: 0.17em;
  background: var(--peach);
  /* Hand-drawn stroke: the shape is a mask, so the colour still comes from --peach. */
  -webkit-mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 16' preserveAspectRatio='none'%3E%3Cg fill='none' stroke='%23fff' stroke-linecap='round'%3E%3Cpath d='M4 10.2C36 5.6 68 12.4 100 8.4 132 4.4 164 10.6 196 6.4' stroke-width='5.4'/%3E%3Cpath d='M13 13.1C45 9.4 77 14.2 109 10.8' stroke-width='2.1' opacity='.5'/%3E%3C/g%3E%3C/svg%3E");
  mask-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 16' preserveAspectRatio='none'%3E%3Cg fill='none' stroke='%23fff' stroke-linecap='round'%3E%3Cpath d='M4 10.2C36 5.6 68 12.4 100 8.4 132 4.4 164 10.6 196 6.4' stroke-width='5.4'/%3E%3Cpath d='M13 13.1C45 9.4 77 14.2 109 10.8' stroke-width='2.1' opacity='.5'/%3E%3C/g%3E%3C/svg%3E");
  -webkit-mask-size: 100% 100%;
  mask-size: 100% 100%;
  -webkit-mask-repeat: no-repeat;
  mask-repeat: no-repeat;
}
.br-wide {
  display: none;
}
@media (min-width: 900px) {
  .br-wide {
    display: inline;
  }
}
@media (max-width: 599px) {
  /* "Digital marketing / that prioritizes" on two lines, ROI on its own and larger.
     The size is tied to the viewport so "Digital marketing" stays on one line down
     to 320px. fit-content keeps the peach rule under ROI rather than letting the
     block stretch it across the column. */
  .br-wide {
    display: inline;
  }
  .hero-h1 {
    font-size: clamp(30px, 10vw - 1px, 46px);
  }
  .hero-h1 .accent-underline {
    display: block;
    width: fit-content;
    font-size: 1.5em;
    margin-top: 0.04em;
  }
}

.photo {
  overflow: hidden;
  border-radius: var(--r-photo);
  background: var(--rule);
}
.photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.photoband {
  padding-bottom: var(--sec-sm);
}
.photoband--cream {
  background: var(--cream);
}
.photo--band {
  aspect-ratio: 1276 / 520;
}
@media (max-width: 599px) {
  .photo--band {
    aspect-ratio: 4 / 3;
  }
}
.photo--row {
  aspect-ratio: 560 / 440;
}
.photo--portrait {
  aspect-ratio: 560 / 640;
}
.photo--case {
  aspect-ratio: 1276 / 560;
}
@media (max-width: 599px) {
  .photo--case {
    aspect-ratio: 4 / 3;
  }
}

.intro {
  padding: var(--sec) 0;
}
.intro--white {
  background: var(--white);
}
.intro--cream {
  background: var(--cream);
}
.intro__inner {
  display: grid;
  gap: 32px;
}
.intro__head {
  display: grid;
  gap: 20px;
  max-width: 600px;
}
.intro__body {
  color: var(--ink-70);
  display: grid;
  gap: 24px;
  align-content: start;
}
.intro__cta {
  margin-top: 4px;
}
@media (min-width: 900px) {
  .intro__inner {
    grid-template-columns: 600px minmax(0, 1fr);
    gap: 120px;
  }
  .intro__body {
    padding-top: 8px;
  }
}

.rows--white {
  background: var(--white);
}
.rows--cream {
  background: var(--cream);
}
.rows {
  padding-bottom: 40px;
}
.row {
  display: grid;
  gap: 28px;
  padding: clamp(40px, 4vw, 56px) 0;
  border-bottom: 1px solid var(--rule);
  align-items: center;
}
.row:last-child {
  border-bottom: 0;
}
.row__copy {
  display: grid;
  gap: 18px;
}
.row__body {
  color: var(--ink-70);
}
@media (min-width: 900px) {
  .row {
    grid-template-columns: 560px minmax(0, 1fr);
    gap: 96px;
  }
  .row--flip .photo {
    order: 2;
  }
  .row--flip .row__copy {
    order: 1;
  }
}

.statband {
  background: var(--ink);
  color: var(--white);
  padding: clamp(56px, 6vw, 88px) 0;
}
.statband__grid {
  display: grid;
  gap: 32px;
  margin-top: 40px;
}
.stat {
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.stat__num {
  font-family: var(--serif);
  font-weight: 600;
  letter-spacing: -0.023em;
  line-height: 1.05;
}
.stat__num--large {
  font-size: clamp(56px, 4.4vw + 24px, 88px);
}
.stat__num--mid {
  font-size: clamp(48px, 3.3vw + 24px, 72px);
}
@media (max-width: 899px) {
  .stat {
    padding-bottom: 32px;
    border-bottom: 1px solid var(--white-15);
  }
  .stat:last-child {
    border-bottom: 0;
    padding-bottom: 0;
  }
}
@media (min-width: 900px) {
  .statband__grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 0;
  }
  .stat {
    padding: 0 48px;
    border-left: 1px solid var(--white-15);
  }
  .stat:first-child {
    padding-left: 0;
    border-left: 0;
  }
}

.resultwrap {
  padding: var(--sec) 0;
}
.resultwrap--white {
  background: var(--white);
}
.resultwrap--cream {
  background: var(--cream);
}
.resultwrap--tight {
  padding-top: 0;
}
.result {
  background: var(--blush);
  border-radius: var(--r-card);
  padding: clamp(40px, 5vw, 88px) clamp(24px, 6vw, 96px);
  display: grid;
  gap: 20px;
  justify-items: center;
  text-align: center;
}
.result__body {
  max-width: 680px;
  color: var(--ink-70);
}

.faq {
  background: var(--cream);
  padding: var(--sec) 0;
}
.faq__head {
  display: grid;
  gap: 20px;
  max-width: 700px;
  margin-bottom: clamp(32px, 4vw, 56px);
}
.faq__grid {
  display: grid;
  gap: 0 64px;
}
.faq__item {
  border-top: 1px solid var(--rule);
  padding: 28px 0;
  display: grid;
  gap: 10px;
}
.faq__item p {
  color: var(--ink-70);
}
@media (min-width: 900px) {
  .faq__grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    grid-template-rows: repeat(2, auto);
    grid-auto-flow: column;
  }
}

.related {
  padding-bottom: var(--sec);
}
.related .eyebrow,
.tags .eyebrow {
  margin-bottom: 20px;
}
.tags {
  padding-top: 72px;
}

.ctaband {
  background: var(--ink);
  color: var(--white);
  padding: var(--sec-sm) 0;
}
.ctaband__inner {
  display: grid;
  gap: 40px;
}
.ctaband__copy {
  display: grid;
  gap: 24px;
}
.ctaband__side {
  display: grid;
  gap: 28px;
  align-content: center;
  max-width: 400px;
}
.ctaband__side .lead {
  color: var(--white-85);
}
.ctaband__side .btn {
  justify-self: start;
}
@media (min-width: 900px) {
  .ctaband__inner {
    grid-template-columns: minmax(0, 1fr) 400px;
    gap: 120px;
    align-items: center;
  }
}

.section-head {
  display: grid;
  gap: 20px;
  max-width: 900px;
  margin-bottom: clamp(32px, 4vw, 48px);
}

.casegrid {
  padding: var(--sec) 0;
}
.casegrid--white {
  background: var(--white);
}
.casegrid--cream {
  background: var(--cream);
}
.casegrid--more {
  padding-top: 0;
}
.casegrid__list {
  display: grid;
  gap: 28px;
}
.casecard {
  background: var(--blush);
  border-radius: 24px;
  padding: 40px 36px;
  display: grid;
  gap: 14px;
  align-content: start;
  position: relative;
  transition: transform 180ms var(--ease), box-shadow 180ms var(--ease);
}
.casecard:hover {
  transform: translateY(-3px);
  box-shadow: 0 12px 32px rgba(47, 47, 47, 0.08);
}
.casecard__link {
  text-decoration: none;
}
.casecard__link::after {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: inherit;
}
.casecard__link:focus-visible {
  outline: none;
}
.casecard:has(.casecard__link:focus-visible) {
  outline: 2px solid var(--ink);
  outline-offset: 3px;
}
.casecard__body {
  color: var(--ink-70);
}
@media (min-width: 700px) {
  .casegrid__list--2,
  .casegrid__list--3,
  .casegrid__list--4 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}
@media (min-width: 1000px) {
  .casegrid__list--3 {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
  .casegrid__list--4 {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
  .casegrid__list--4 .casecard {
    padding: 32px 28px;
  }
}
@media (min-width: 1000px) and (max-width: 1199px) {
  .casegrid__list--4 .heading-stat {
    font-size: 40px;
  }
}

.breakdown {
  background: var(--cream);
  padding: var(--sec) 0;
}
.breakdown__grid {
  display: grid;
  gap: 28px;
}
.breakdown__card {
  background: var(--white);
  border-radius: 24px;
  padding: 40px 36px;
  display: grid;
  gap: 16px;
  align-content: start;
}
.breakdown__card .card-body {
  color: rgba(47, 47, 47, 0.8);
}
@media (min-width: 900px) {
  .breakdown__grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
}

.split {
  padding: var(--sec) 0;
}
.split__inner {
  display: grid;
  gap: 40px;
}
.split__left {
  display: grid;
  gap: 20px;
  align-content: start;
}
.split__right {
  display: grid;
  gap: 24px;
  align-content: start;
}
@media (min-width: 900px) {
  .split__inner {
    grid-template-columns: 520px minmax(0, 1fr);
    gap: 120px;
  }
}

.bars {
  display: flex;
  align-items: flex-end;
  gap: clamp(24px, 4vw, 48px);
}
.bar {
  display: grid;
  gap: 12px;
  justify-items: center;
  width: min(200px, 44%);
}
.bar__track {
  width: 100%;
  height: 320px;
  display: flex;
  align-items: flex-end;
}
.bar__fill {
  width: 100%;
  height: var(--h);
  border-radius: 16px;
  transform-origin: bottom;
}
.bar__fill--peach {
  background: var(--peach);
}
.bar__fill--ink {
  background: var(--ink);
}
@media (max-width: 599px) {
  .bar__track {
    height: 220px;
  }
  .bar__fill {
    height: calc(var(--h) * 0.6875);
  }
}

.timeline {
  position: relative;
  padding-top: 110px;
  padding-bottom: 60px;
}
.timeline__line {
  height: 2px;
  background: var(--rule);
  transform-origin: left;
}
.timeline__ticks {
  position: relative;
  height: 0;
}
.timeline__tick {
  position: absolute;
  left: var(--pos);
  top: -10px;
  width: 2px;
  height: 18px;
  background: rgba(47, 47, 47, 0.4);
}
.timeline__tick .caption {
  position: absolute;
  top: 24px;
  left: 50%;
  transform: translateX(-50%);
  width: 150px;
  text-align: center;
}
.timeline__tick:first-child .caption {
  left: 0;
  transform: none;
  text-align: left;
}
.timeline__tick:last-child .caption {
  left: auto;
  right: 0;
  transform: none;
  text-align: right;
}
.timeline__marker {
  position: absolute;
  left: var(--pos);
  bottom: 60px;
  transform: translateX(-50%);
  width: 300px;
  max-width: 80vw;
  text-align: center;
  display: grid;
  gap: 6px;
  justify-items: center;
  padding-bottom: 14px;
}
.timeline__dot {
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--peach);
  border: 2px solid var(--ink);
  margin-top: 8px;
  transform: translateY(23px);
}
@media (max-width: 599px) {
  .timeline__tick .caption {
    width: 100px;
    font-size: 10px;
  }
  .timeline__marker {
    width: 220px;
  }
}

/* ---------- Home ---------- */

.proof-strip {
  background: var(--cream);
  padding-bottom: var(--sec-sm);
}
.proof-strip__label {
  text-align: center;
  color: var(--ink-70);
  margin-bottom: 24px;
}
.proof-strip__box {
  background: var(--blush);
  border-radius: 24px;
  padding: clamp(32px, 4vw, 48px) clamp(24px, 4vw, 48px);
  display: grid;
  gap: 32px;
}
.proof-strip__stat {
  display: grid;
  gap: 12px;
  justify-items: center;
  text-align: center;
}
.proof-strip__stat .caption {
  color: var(--ink-70);
}
@media (min-width: 700px) {
  .proof-strip__box {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 0;
  }
  .proof-strip__stat {
    border-left: 1px solid var(--ink-12);
  }
  .proof-strip__stat:first-child {
    border-left: 0;
  }
}

.problem {
  background: var(--white);
  padding: var(--sec) 0;
}
.problem .h2 {
  max-width: 900px;
  margin: 20px 0 clamp(32px, 4vw, 56px);
}
.problem__list li {
  padding: 20px 0;
  border-bottom: 1px solid var(--rule);
}
.problem__list li:first-child {
  padding-top: 0;
}
.problem__callout {
  margin-top: 32px;
}

.bridge {
  background: var(--white);
  padding: 0 0 var(--sec);
}
.bridge__inner {
  display: grid;
  gap: 32px;
  align-items: center;
}
.bridge__portrait {
  width: min(430px, 100%);
  aspect-ratio: 1;
  border-radius: 50%;
  overflow: hidden;
  background: var(--rule);
}
.bridge__portrait img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.bridge__copy {
  display: grid;
  gap: 20px;
}
.bridge__copy p:not(.eyebrow) {
  color: var(--ink-70);
}
.bridge__copy .btn {
  justify-self: start;
  margin-top: 8px;
}
@media (min-width: 900px) {
  .bridge__inner {
    grid-template-columns: 430px minmax(0, 1fr);
    gap: 120px;
  }
}

.approach {
  background: var(--white);
  padding: 0 0 var(--sec);
}
.approach__inner {
  display: grid;
  gap: 40px;
}
.approach__head {
  display: grid;
  gap: 20px;
  align-content: start;
}
.steps {
  counter-reset: step;
}
.step {
  display: grid;
  grid-template-columns: 32px minmax(0, 1fr);
  gap: 8px 16px;
  padding: 28px 0;
  border-top: 1px solid var(--rule);
}
.step:last-child {
  border-bottom: 1px solid var(--rule);
}
.step__num {
  font-size: 14px;
  line-height: 20px;
  color: var(--ink-70);
  padding-top: 4px;
}
.step__body {
  display: grid;
  gap: 8px;
}
.step__body p {
  color: var(--ink-70);
  font-size: 16px;
  line-height: 26px;
}
@media (min-width: 900px) {
  .approach__inner {
    grid-template-columns: 520px minmax(0, 1fr);
    gap: 120px;
  }
}

.home-services {
  background: var(--ink);
  color: var(--white);
  padding: var(--sec) 0;
}
.home-services__head {
  display: grid;
  gap: 24px;
  margin-bottom: clamp(32px, 4vw, 48px);
}
.home-services__head .eyebrow {
  color: var(--white-60);
}
.home-services__head .h2 {
  max-width: 760px;
}
.home-services__head .link {
  color: var(--white);
  justify-self: start;
}
@media (min-width: 900px) {
  .home-services__head {
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: end;
  }
  .home-services__head .eyebrow {
    grid-column: 1 / -1;
  }
}
.service-item {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 44px;
  gap: 12px 24px;
  align-items: center;
  padding: 28px 0;
  border-top: 1px solid var(--white-15);
  text-decoration: none;
  color: var(--white);
  position: relative;
}
.service-item:last-child {
  border-bottom: 1px solid var(--white-15);
}
.service-item__num {
  color: var(--white-60);
  grid-column: 1;
}
.service-item__title {
  display: grid;
  gap: 4px;
}
.service-item__meta {
  color: var(--white-60);
}
.service-item__desc {
  color: var(--white-85);
}
.service-item__arrow {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1px solid var(--white-60);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
  grid-column: 2;
  grid-row: 1 / span 3;
  transition: background-color 180ms var(--ease), color 180ms var(--ease), border-color 180ms var(--ease);
}
.service-item:hover .service-item__arrow {
  background: var(--white);
  color: var(--ink);
  border-color: var(--white);
}
@media (min-width: 900px) {
  .service-item {
    grid-template-columns: 48px minmax(0, 1.1fr) minmax(0, 1fr) 44px;
    gap: 40px;
  }
  .service-item__num,
  .service-item__title,
  .service-item__desc,
  .service-item__arrow {
    grid-column: auto;
    grid-row: auto;
  }
}

.work {
  background: var(--white);
  padding: var(--sec) 0;
}
.work__head {
  display: grid;
  gap: 24px;
  margin-bottom: clamp(32px, 4vw, 48px);
}
.work__head .h2-small {
  max-width: 640px;
}
.work__head .link {
  justify-self: start;
}
@media (min-width: 900px) {
  .work__head {
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: end;
  }
  .work__head .eyebrow {
    grid-column: 1 / -1;
  }
}

.carousel {
  display: grid;
  gap: 24px;
}
.carousel__portrait {
  display: none;
  aspect-ratio: 400 / 560;
}
.carousel__stage {
  position: relative;
  display: grid;
}
.slide {
  grid-area: 1 / 1;
  display: grid;
  gap: 16px;
  align-content: start;
}
.slide[hidden] {
  display: none;
}
.slide__photo {
  aspect-ratio: 756 / 420;
}
@media (max-width: 599px) {
  .slide__photo {
    aspect-ratio: 350 / 220;
  }
}
.slide .caption {
  color: var(--ink-70);
  margin-top: 8px;
}
.slide__body {
  color: var(--ink-70);
  max-width: 720px;
}
.carousel__main {
  min-width: 0;
}
.carousel__controls {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 12px;
}
.carousel__btn {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1px solid var(--ink);
  background: var(--white);
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  transition: background-color 180ms var(--ease), color 180ms var(--ease);
}
.carousel__btn:hover {
  background: var(--ink);
  color: var(--white);
}
.carousel__counter {
  margin-left: 12px;
  color: var(--ink-70);
}
.carousel__dots {
  display: flex;
  gap: 0;
  margin-left: 4px;
}
.carousel__dot {
  width: 36px;
  height: 44px;
  border: 0;
  background: none;
  padding: 0;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
}
.carousel__dot::before {
  content: "";
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--rule);
  transition: background-color 180ms var(--ease), transform 180ms var(--ease);
}
.carousel__dot[aria-current="true"]::before {
  background: var(--ink);
  transform: scale(1.25);
}
@media (min-width: 900px) {
  .carousel {
    grid-template-columns: 400px minmax(0, 1fr);
    gap: 40px;
  }
  .carousel__portrait {
    display: block;
    align-self: start;
  }
}

/* ---------- Vs page ---------- */

.compare {
  background: var(--white);
  padding: var(--sec) 0;
}
.compare__head {
  display: none;
  grid-template-columns: 340px minmax(0, 1fr) minmax(0, 1fr);
  gap: 40px;
  padding-bottom: 16px;
}
.compare__row {
  display: grid;
  gap: 16px;
  padding: 24px 0;
  border-top: 1px solid var(--rule);
}
.compare__row:last-child {
  border-bottom: 1px solid var(--rule);
}
.compare__cell {
  display: grid;
  gap: 8px;
}
.compare__cell .eyebrow {
  margin-bottom: 2px;
}
.compare__cell--them p {
  color: var(--ink-70);
}
.compare__cell--us {
  background: var(--blush);
  border-radius: 16px;
  padding: 18px 24px;
}
@media (min-width: 900px) {
  .compare__head {
    display: grid;
  }
  .compare__row {
    grid-template-columns: 340px minmax(0, 1fr) minmax(0, 1fr);
    gap: 40px;
    align-items: start;
  }
  .compare__cell .eyebrow {
    display: none;
  }
  .compare__cell--q,
  .compare__cell--them {
    padding-top: 18px;
  }
}

/* ---------- Contact ---------- */

.inquiry {
  background: var(--white);
  padding: var(--sec) 0;
}
.inquiry__inner {
  display: grid;
  gap: 48px;
}
.inquiry__form {
  display: grid;
  gap: 28px;
}
.inquiry__form .h2 {
  max-width: 560px;
}
.form-field {
  display: grid;
  gap: 10px;
}
.form-field label {
  cursor: pointer;
}
.form-field input,
.form-field select,
.form-field textarea {
  width: 100%;
  min-height: 56px;
  padding: 16px 20px;
  border: 1px solid var(--rule);
  border-radius: 10px;
  background: var(--white);
  color: var(--ink);
  font-family: inherit;
  transition: border-color 180ms var(--ease);
}
.form-field textarea {
  min-height: 150px;
  resize: vertical;
}
.form-field input::placeholder,
.form-field textarea::placeholder {
  color: var(--ink-70);
}
.form-field select {
  appearance: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 14 14'%3E%3Cpath d='M2 5l5 5 5-5' fill='none' stroke='%232f2f2f' stroke-width='1.6'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 20px center;
  padding-right: 48px;
}
.form-field select:invalid,
.form-field select.is-placeholder {
  color: var(--ink-70);
}
.form-field input:focus,
.form-field select:focus,
.form-field textarea:focus {
  border-color: var(--ink);
  outline: none;
}
.form-field input:focus-visible,
.form-field select:focus-visible,
.form-field textarea:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 2px;
}
.form-field input:user-invalid,
.form-field textarea:user-invalid,
.form-field select:user-invalid {
  border-color: #b3432b;
}
.honeypot {
  position: absolute;
  left: -10000px;
  top: auto;
  width: 1px;
  height: 1px;
  overflow: hidden;
}
.inquiry__form .btn {
  justify-self: start;
}
.good-to-know {
  background: var(--blush);
  border-radius: 24px;
  padding: 44px 40px;
  display: grid;
  gap: 16px;
  align-content: start;
}
.good-to-know p:not(.eyebrow) {
  color: rgba(47, 47, 47, 0.75);
}
.good-to-know hr {
  border: 0;
  border-top: 1px solid var(--ink-12);
}
@media (min-width: 900px) {
  .inquiry__inner {
    grid-template-columns: 640px minmax(0, 1fr);
    gap: 120px;
    align-items: start;
  }
}
@media (max-width: 599px) {
  .good-to-know {
    padding: 32px 24px;
  }
}

/* ---------- Field notes ---------- */

.notes {
  background: var(--white);
  padding: var(--sec) 0;
}
.notes__grid {
  display: grid;
  gap: 40px;
}
.note-card {
  display: flex;
  flex-direction: column;
  gap: 16px;
}
/* Leads differ in length, so pin the link to the bottom and keep the row of
   cards reading on one line. */
.note-card > p:last-child {
  margin-top: auto;
  padding-top: 4px;
}
.note-card .photo {
  aspect-ratio: 400 / 260;
  border-radius: 20px;
}
.note-card__body {
  color: var(--ink-70);
}
.insight__meta {
  color: var(--ink-70);
}
.legal__toc .insight__meta {
  margin-top: 16px;
}
@media (min-width: 900px) {
  .notes__grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
}

/* ---------- Legal ---------- */

.legal {
  background: var(--white);
  padding: var(--sec-sm) 0 var(--sec);
}
.legal__inner {
  display: grid;
  gap: 40px;
}
.legal__toc {
  display: grid;
  gap: 0;
  align-content: start;
}
.legal__toc .eyebrow {
  margin-bottom: 8px;
}
.legal__toc a {
  color: var(--ink-70);
  text-decoration: none;
  display: inline-block;
  padding: 6px 0;
}
.legal__toc a:hover {
  color: var(--ink);
  text-decoration: underline;
}
.legal__toc-num {
  display: inline-block;
  width: 28px;
}
.legal__section {
  padding: 28px 0;
  border-bottom: 1px solid var(--rule);
  display: grid;
  gap: 12px;
  scroll-margin-top: 24px;
}
.legal__section:first-child {
  padding-top: 0;
}
.legal__section p,
.legal__section li {
  color: var(--ink-70);
}
.legal__section strong {
  color: var(--ink);
  font-weight: 600;
}
.legal__section ul {
  list-style: disc;
  padding-left: 22px;
  display: grid;
  gap: 4px;
}
.legal__section p + p,
.legal__section ul + p {
  margin-top: 4px;
}
.legal__closing {
  padding-top: 28px;
  color: var(--ink-70);
}
@media (min-width: 900px) {
  .legal__inner {
    grid-template-columns: 300px minmax(0, 1fr);
    gap: 120px;
  }
  .legal__toc {
    position: sticky;
    top: 24px;
  }
}

.simple-page {
  background: var(--white);
  padding: var(--sec) 0;
}
.simple-page__links {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  margin-top: 8px;
}

/* ---------- Footer ---------- */

.site-footer {
  background: var(--cream);
  padding: 40px 0 32px;
}
.site-footer__top {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding-bottom: 28px;
  border-bottom: 1px solid var(--rule);
}
.site-footer__nav ul {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
}
.site-footer__nav a {
  text-decoration: none;
  display: inline-block;
  padding: 12px 0;
}
.site-footer__nav a:hover {
  text-decoration: underline;
}
.site-footer__bottom {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 16px 24px;
  padding-top: 24px;
}
.site-footer__legal {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 24px;
  align-items: center;
}
.site-footer__legal a {
  text-decoration: none;
  display: inline-block;
  padding: 12px 0;
}
.site-footer__legal a:hover {
  text-decoration: underline;
}
.site-footer__caption {
  color: var(--ink-70);
}

/* ---------- Consent ---------- */

.consent-banner {
  position: fixed;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 40;
  background: var(--white);
  border-top: 1px solid var(--rule);
  box-shadow: 0 -8px 32px rgba(47, 47, 47, 0.08);
}
.consent-banner[hidden] {
  display: none;
}
.consent-banner__inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 16px 32px;
  padding-top: 16px;
  padding-bottom: 16px;
}
.consent-banner__text {
  max-width: 640px;
}
.consent-banner__actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 12px 20px;
}
.consent-banner .btn {
  min-height: 44px;
  padding: 12px 20px;
}

.consent-modal {
  position: fixed;
  inset: 0;
  z-index: 50;
  display: grid;
  place-items: center;
  padding: 16px;
}
.consent-modal[hidden] {
  display: none;
}
.consent-modal__backdrop {
  position: absolute;
  inset: 0;
  background: rgba(47, 47, 47, 0.5);
}
.consent-modal__dialog {
  position: relative;
  width: min(560px, 100%);
  max-height: calc(100vh - 32px);
  overflow-y: auto;
  background: var(--white);
  border-radius: 24px;
  padding: 32px;
  display: grid;
  gap: 16px;
}
.consent-modal__title {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 34px;
  line-height: 1.15;
  letter-spacing: -0.015em;
}
.consent-modal__desc {
  color: var(--ink-70);
}
.consent-toggle {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 52px;
  gap: 16px;
  align-items: center;
  padding: 16px 0;
  border-top: 1px solid var(--rule);
}
.consent-toggle__label {
  font-weight: 600;
  cursor: pointer;
}
.consent-toggle__help {
  color: var(--ink-70);
  margin-top: 4px;
}
.consent-toggle__input {
  appearance: none;
  width: 52px;
  height: 30px;
  border-radius: 999px;
  background: var(--rule);
  position: relative;
  cursor: pointer;
  margin: 0;
  transition: background-color 180ms var(--ease);
}
.consent-toggle__input::after {
  content: "";
  position: absolute;
  top: 3px;
  left: 3px;
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--white);
  box-shadow: 0 1px 3px rgba(0, 0, 0, 0.2);
  transition: transform 180ms var(--ease);
}
.consent-toggle__input:checked {
  background: var(--ink);
}
.consent-toggle__input:checked::after {
  transform: translateX(22px);
}
.consent-modal__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  padding-top: 8px;
}
body.modal-open {
  overflow: hidden;
}

/* ---------- Motion ---------- */

@media (prefers-reduced-motion: no-preference) {
  .js [data-reveal] {
    opacity: 0;
    transform: translateY(12px);
    transition: opacity 500ms ease-out, transform 500ms ease-out;
  }
  .js [data-reveal].is-in {
    opacity: 1;
    transform: none;
  }
  .js [data-hero-h1] .hero-line {
    display: inline-block;
    opacity: 0;
    transform: translateY(12px);
    animation: heroLine 600ms ease-out forwards;
  }
  @keyframes heroLine {
    to {
      opacity: 1;
      transform: none;
    }
  }
  .js [data-bars] .bar__fill {
    transform: scaleY(0);
    transition: transform 700ms var(--ease);
  }
  .js [data-bars].is-in .bar__fill {
    transform: scaleY(1);
  }
  .js [data-timeline] .timeline__line {
    transform: scaleX(0);
    transition: transform 700ms var(--ease);
  }
  .js [data-timeline] .timeline__tick,
  .js [data-timeline] .timeline__marker {
    opacity: 0;
    transition: opacity 300ms ease-out 500ms;
  }
  .js [data-timeline].is-in .timeline__line {
    transform: scaleX(1);
  }
  .js [data-timeline].is-in .timeline__tick,
  .js [data-timeline].is-in .timeline__marker {
    opacity: 1;
  }
  .slide {
    transition: opacity 220ms ease;
  }
  .slide.is-leaving {
    opacity: 0;
  }
  .slide.is-entering {
    opacity: 0;
  }
}

@media print {
  .site-header,
  .header-strip,
  .consent-banner,
  .consent-modal,
  .ctaband {
    display: none;
  }
}