# About Rachael Leigh | Token Millennial

> Every owner who's built something real deserves marketing they can trust. $30M+ generated for clients, 404% average ROI delivered. Let's Chat Growth.

Source: https://tokenmillennial.com/about/

---

# Question the _numbers._

I'm Rachael Leigh, founder of Token Millennial.

I started this company because I was tired of watching businesses pour money into marketing that looked good in a dashboard but wasn't actually helping them grow.

I wanted to build an agency where I could challenge the obvious answer, question the numbers, and recommend a completely different direction when the situation called for it.

That's still how I run Token Millennial today.

We work with growth-stage CPG, e-commerce, and service businesses that want to know what their marketing investment is actually producing.

![Rachael Leigh, founder of Token Millennial, seated on the edge of a dark wood desk in a black suit, in front of a wall of framed black and white photographs.](https://tokenmillennial.com/images/author-portrait.jpg)

## I'm not here to defend the ads.

I've never been particularly interested in doing things just because everyone else does.

I have strong opinions. I ask a lot of questions. And I'm comfortable disagreeing with an approach that's widely accepted if the numbers give me a reason to.

When an ad platform reports a great return, I want to know whether those sales would have happened anyway.

When revenue increases, I want to understand what actually drove it.

And when something isn't working, I'm willing to question the entire strategy.

Sometimes that means recommending something nobody else in the room has considered.

Because you're investing real money, and those decisions have real consequences.

## Revenue comes first.

-   A retail brand needs products moving before the next retailer review.
-   An e-commerce brand needs customers it can afford to acquire.
-   And a service business needs leads that actually turn into paying customers.

That's why we look beyond ad accounts and platform reports. We examine the entire customer journey to understand what's bringing in revenue, where money is being lost, and what deserves more investment.

We follow the numbers all the way through to the sale.

## The results speak for themselves.

-   $30M+

    IN REVENUE GENERATED FOR CLIENTS

-   404%

    AVERAGE ROI

-   4 weeks

    TO SELL THROUGH A COSTCO PILOT EXPECTED TO TAKE 8 TO 12

-   $252K

    IN REVENUE FROM $63K IN ADVERTISING SPEND

Different businesses. Different challenges. But the same focus on results that actually matter.

## The numbers behind _our work._

[See Our Results](https://tokenmillennial.com/results/)

![Rachael Leigh, founder of Token Millennial, seated at a marble desk in a black suit with her chin resting on her hand, a shelf of dark books behind her.](https://tokenmillennial.com/images/home-carousel-portrait.jpg)

![A hand holding an orange can against a blue sky as the drink sprays out of the top.](https://tokenmillennial.com/images/case-regulated-dtc.jpg)

REGULATED DTC

### From $16K to $650K a month.

After an ad account ban, this brand went from $16K to $650K in monthly revenue in just six months.

[Read the Full Case Study](https://tokenmillennial.com/results/regulated-dtc/)

![Costco Wholesale announcement showing boxes of Drumroll mini glazed donuts coming to fridges in select Northeast stores.](https://tokenmillennial.com/images/case-costco-retail-pilot.jpg)

RETAIL · COSTCO PILOT

### 24 stores. Sold through in 4 weeks.

A ten-week pilot needed to prove the product could move off shelves. It sold through in four, creating the path to expand into 199 Costco locations in under six months.

[Read the Full Case Study](https://tokenmillennial.com/results/costco-retail-pilot/)

![A person in a workshop holding a small flashlight that lights up their hand.](https://tokenmillennial.com/images/case-ecommerce-product.jpg)

E-COMMERCE · SINGLE-SKU BRAND

### 23x the previous year's sales.

A single-product e-commerce business reached $35,262 in Q2 sales, roughly 23 times what it generated during the same quarter the year before.

[Read the Full Case Study](https://tokenmillennial.com/results/ecommerce-product/)

![Close-up of a person's blue eyes looking straight at the camera.](https://tokenmillennial.com/images/case-lasik-practice.jpg)

HEALTHCARE · LASIK PRACTICE

### 63 new patients in 6 months.

A patient acquisition campaign produced $252K in revenue on $63K in advertising spend, while reducing the time staff spent manually following up with leads.

[Read the Full Case Study](https://tokenmillennial.com/results/lasik-practice/)

![A bright hospital corridor leading to a reception desk with a plant on the counter.](https://tokenmillennial.com/images/home-carousel-hospital.jpg)

HEALTHCARE · HOSPITAL ADOPTION

### 6.4x return on ad spend.

A hospital adoption campaign delivered 6.4x ROAS and exceeded its annual goal of 20 new accounts by the third quarter.

[Read the Full Case Study](https://tokenmillennial.com/results/hospital-adoption/)

01 / 05

## Let's talk about your business.

I work best with founders and marketing leads who want straight answers, even when those answers challenge what they've been told.

If you're questioning your marketing performance, preparing for a retail launch, or trying to figure out where your revenue is getting lost, I'd love to hear what you're working on.

Tell me what's happening in your business. We'll take it from there.

[Let's Chat Growth](https://tokenmillennial.com/contact/)

Rachael Leigh, Founder, Token Millennial